This ad for GOT2B HAIR GEL is hilarious; I love the page layout, with a small head way at the bottom of the page and an explosion of hair filling the rest of the sheet. It's safe to say that GOT2B has made its point clear--their hair gel will seriously pump up your hair's volume.
The ad was created by CLM BBDO, Paris, with creative direction by France Bizot, Gilles Fichteberg and Jean-François Sacco. The great photo was captured by Félix Larher.
Key Themes Behind This Trend
- Big Hairvertising
- Large and visually striking advertisements that focus on voluminous hair.
- Page-filling Ads
- Advertisements with creative use of negative space and bold imagery that fill an entire print or digital page.
- Humorous Advertising
- Advertisements that utilize humor to create a memorable and positive brand image.
Where This Applies
- Beauty and Personal Care
- Companies that specialize in hair care and styling products.
- Marketing and Advertising
- Agencies that create visually impactful and memorable advertising campaigns.
- Publishing and Printing
- Companies that produce print magazines and newspapers which rely heavily on visually engaging content.
