This stunningly vibrant editorial for Vogue Italia features 50s hair and fashion. This striking series is entitled ‘It’s All About the Attitude.’ The women seen in this series appear strong, fashion-forward and they definitely seem to have attitude.
The majority of these stunning women are rocking bold red lips. Some of the fashion featured in this 50s throwback series includes a trench coat, black and patterned jackets, and long black gloves. In one of these shots a red headed model is poking her head into a room from behind a glass door with shades. It reminds me of an old-fashioned detective movie.
These gorgeous 50s dames rock an updated, flirty version of 50s fashion, that would cause envy even today.
Key Themes Behind This Trend
- Vibrant 50s Fashion
- Disruptive innovation opportunity: Create a modern fashion collection inspired by the vibrant and bold fashion of the 1950s.
- Bold Red Lips
- Disruptive innovation opportunity: Develop a new line of long-lasting and highly pigmented red lip products that evoke the confidence and attitude of the 50s.
- Flirty Retro Style
- Disruptive innovation opportunity: Design a line of retro-inspired clothing that combines the flirty and feminine elements of the 50s with contemporary fashion trends.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity: Collaborate with fashion designers to create revolutionary collections that pay homage to the 50s while adding a modern twist.
- Beauty and Cosmetics Industry
- Disruptive innovation opportunity: Develop innovative red lip products that offer long-lasting wear, intense color payoff, and unique formulations to capture the essence of 50s beauty.
- Retail Industry
- Disruptive innovation opportunity: Establish a niche retail store that specializes in retro-inspired fashion, offering a curated selection of clothing and accessories from the 50s and beyond.
