HAAT-ery is a London-based brand that was founded by Arianna and Ajay -- the two have an admiration of traditional headwear and launched a label that celebrates that. HAAT-ery's FW21 collection taps the help of creative minds, as the seasonal capsule is made possible with Omar Adridi and Xenia Telunts.
The name of the brand itself breaks into two sections of meaning: it takes "hat" and borrows the two "A"s from the founders' first names. Lastly, it also incorporates a Hindi phrase that is "Haat" which means "by hand." The handmade headwear are all made with bespoke East Asian textiles and in terms of the design, it nods to Tibetan nomads and their rural lifestyles. The colors are earthy, enforced by weaving and knit textiles.
Image Credit: HAAT-ery