Wooly Mammoth-Inspired Furnishings

The Haas Brothers’ 2013 Furniture Collection is Prehistor

The Haas Brothers’ 2013 Furniture Collection has a prehistoric feel to it for a reason. It was inspired by the wooly mammoth. Well, some of the pieces are. In general, the designs take on a different ancient animalistic aesthetic, whether it is mammalian or reptilian. Yet that doesn't mean there is a dated feel to them. Instead, the line is exotic and timeless in spite of their singular appeal.

Whether it is shiny brass and hexagonal shapes or sheepskin seating and carved horns, the Haas Brothers’ 2013 Furniture Collection is sophisticated and rich. Recently represented at Design Miami/Basel, the various textures, materials and forms lent themselves to an unsettling but intriguing experience. The brothers even paid tribute to their father's stone-carving skills with a few pottery items.

Animalistic Aesthetics
Disruptive innovation opportunity: Explore the use of unique animal-inspired designs in various industries, such as home decor and fashion, to create bold and captivating products.
Exotic Textures
Disruptive innovation opportunity: Experiment with incorporating diverse and unusual textures into products and materials within industries like interior design and automotive to create sensory-rich experiences.
Mixed Material Combinations
Disruptive innovation opportunity: Combine unexpected materials, like brass and sheepskin, in industries such as furniture design and accessories to create distinctive and luxurious products.

Industries Being Reshaped

Home Decor
Disruptive innovation opportunity: Redefine traditional home decor by incorporating unique animal-inspired designs and textures into furniture, accessories, and textiles.
Fashion
Disruptive innovation opportunity: Introduce animalistic aesthetics and exotic textures into clothing and accessory designs to create standout fashion pieces that embrace nature-inspired themes.
Interior Design
Disruptive innovation opportunity: Incorporate mixed material combinations, like brass and sheepskin, in furniture and decor elements to add a touch of luxury and novelty to interior design projects.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 52%
Freshness 8%

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