H & M for Spring/Summer 2009 presents retro romantics, a collection of dresses and skirts with blouses in very feminine colors and a fullness that looks back to the 1970s.
With a touch of androgynous fashion for interest, H & M for Spring 2009 is using organic materials. H & M livens up the presentation with wildly beautiful florals and prints over volumes of fabric.
Implications - Due to the recent recession, budget-conscious consumers have become regulars in thrift and vintage shops. This has caused a resurgence of retro styles in the marketplace ranging from fashion to food packaging, which customers appreciate for their antique qualities. Industries can incorporate retro styles into their marketing and production schemes to appeal to this demographic.