The H & M new home collection is a natural brand extension. H & M Home is the newest launch from the Swedish mega-retailer. That’s right—H & M will now sell chic, low-cost textiles and accessories for your abode.
The H & M new home collection will feature four series: the black and white graphics of ‘Design’, the vibrantly colorful ‘Youthful’, the eco-conscious ‘Natural’ and the nautically-inspired ‘Classical’. With the launch of this new home collection the next logical step for H & M would be furniture. So will IKEA soon be selling clothes?