Every time I've ever tried to build a sandcastle, my results have yielded a bucket-shaped pile of sand, but Guy-Olivier Deveau is taking sandcastle sculpting to new heights with his 8-bit sand creation. Seen here is his piece "IAM 8 bit," which he made for the Parskville Canadian Open. It features classic Nintendo characters Link, Mario, and Mega Man and is sure to please beach goers who are old enough to nostalgia over their respective games. Guy-Olivier Deveau has also sculpted a bunch of other sand creations including one with the Cheshire Cat from Alice in Wonderland.
Guy-Olivier Deveau is a master sculptor whose highly capable working with ice, snow and wood in addition to sand. His magnificent creations have already garnered some impressive accolades.
Implications - As consumers continue to age, they often look for products and images that remind them of their youth. Corporations looking to capitalize on consumer desire to feel youthful may consider releasing a line of products with the specific goal of inducing nostalgia.