This disturbing gun control PSA isn't one you will find on television. The commercial suggests that while you might not have actually pulled the trigger, those who voted for the politicians who do not support "rational gun laws" still have blood on their hands. Referencing several recent shootings in the United States, the initiative aims to gain support for politicians who are in favor of gun control.
The Coalition to Stop Gun Violence is behind the gun control PSA, in collaboration with Saatchi & Saatchi Wellness and Wondros. The social media-distributed videos are targeted specially at young voters. In the video, a group of young people discover the news of violent school shootings on their phone before flood starts flowing from their hands and onto their phones and ballots.
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