The usual risks of jacuzzi usage are drink spilling and furtive urination by the guy sitting next to you, but this Gueuroz Bridge hot tub takes recreational soaking to new heights -- literally. A group of risk-taking bathers in Switzerland constructed their very own 15-seater tarp-lined barrel and suspended it from a gorge-spanning viaduct 613 feet above rough terrain.
But as you'd correctly assume, taking the plunge in mid-air is not quite as straightforward as slipping into a jacuzzi on solid ground. Each swimmer thankfully appears to be clipped into a harness, paired rather comically with a helmet. Not remotely a recommended activity for the faint of heart, taking a dip in this Gueuroz Bridge hot tub looks to be the sort of attraction exclusively for bungee jumpers and abseilers.
What's Driving This Trend
- Extreme Recreational Activities
- Disruptive innovation opportunity: Develop new and thrilling extreme recreational activities that push the boundaries of traditional leisure experiences.
- Adrenaline Tourism
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- Unconventional Relaxation Experiences
- Disruptive innovation opportunity: Design unconventional relaxation experiences that combine relaxation with unconventional settings to attract adventurous individuals.
Who This Affects Most
- Tourism and Leisure
- Disruptive innovation opportunity: Transform the tourism and leisure industry by offering extreme and unconventional experiences that cater to adventure-seeking travelers.
- Recreational Equipment Manufacturing
- Disruptive innovation opportunity: Develop new and specialized recreational equipment tailored for extreme activities such as suspended hot tubs.
- Adventure Tourism Services
- Disruptive innovation opportunity: Provide adventure tourism services that offer unique and daring experiences such as suspended jacuzzis for thrill-seeking individuals.
