Guess watches have always been a favorite among young people, and these new Guess Watch Fall/Winter 2011 ads have no problem contributing further to this trend. Model Miao rocks the fur jacket with a badass model stare, fronting her wrist accessories with pride.
Shot by photographer Yu Tsai, the ads displays two watches for the upcoming collection. These Guess Watch Fall/Winter 2011 ads will have you anticipating this new line of accessories.
Implications - Businesses can attract a specific social group of consumers by advertising a lifestyle and image along with their brand. Buyers who relate to the images they are presented in ads will feel a connection with that product and company. The use of controversial garments, such as fur, garners attention from media and consumers and will attract a wide audience of potential buyers.
Key Themes Behind This Trend
- Lifestyle Branding
- Businesses can attract specific social groups of consumers by advertising a lifestyle and image rather than just their brand/logo.
- Controversial Marketing
- Controversial garments can garner attention from media and consumers, attracting a wider audience.
- Model-centered Advertising
- Focusing on prominent models in advertising campaigns can resonate with target demographics.
Where This Applies
- Fashion
- Fashion companies can use the above trends to improve and reach their targeted audience.
- Advertising
- Advertising companies can use these trends to create effective and lasting marketing campaigns for their clients.
- Retail
- Retail businesses selling fashion or accessories can use these trends to enhance their image and reach wider audiences.
