Guess watches have always been a favorite among young people, and these new Guess Watch Fall/Winter 2011 ads have no problem contributing further to this trend. Model Miao rocks the fur jacket with a badass model stare, fronting her wrist accessories with pride.
Shot by photographer Yu Tsai, the ads displays two watches for the upcoming collection. These Guess Watch Fall/Winter 2011 ads will have you anticipating this new line of accessories.
Implications - Businesses can attract a specific social group of consumers by advertising a lifestyle and image along with their brand. Buyers who relate to the images they are presented in ads will feel a connection with that product and company. The use of controversial garments, such as fur, garners attention from media and consumers and will attract a wide audience of potential buyers.
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