Guess' Farmer's Market Collection was promoted alongside an immersive L.A-based installation that drew hundreds of fashion influencers.
The gorgeous event venue took place both indoors and outdoors, offering consumers an authentic, market-like aesthetic that aligned with the brand's clothing. Fruit and veggie stands were open for influencers to take photos by, and nearby walls were painted bright, summery hues of green, yellow and red. In addition to the clothing drop, this event featured live music performances and tons of food stands for consumers to browse.
The clever activation was curated by Sean Wotherspoon -- the owner of the fashion label, Round Two who frequently collaborates with brands like Nike and Supreme.
Image credit: Muela Inmunda