Haute Sportswear-Inspired Sneakers

The Gucci Ultrapace R Looks Ready for the Gym

The Gucci Ultrapace R sneaker is the latest iteration of the Ultrapace model unveiled by the brand for its Fall/Winter 2019 collection that gives the casual footwear style a running-focused overhaul. The sneaker features a lightweight knitted upper fabric that calls to mind classic sportswear design, which is paired with a wire dial closure that's commonly found on trail and hiking shoes. The outsole of the style is transparent to give it a somewhat retro sporty look that will definitely catch eyes when worn on city streets or rural environments.

The Gucci Ultrapace R sneaker is part of the growing prominence of sportswear styles in the high-fashion market as consumers seek to outfit themselves with products ready for athletic endeavors or rural exploration.

Sportswear-inspired High-fashion
The trend towards sportswear-inspired high-fashion has increased demand for stylish yet functional products and presents an opportunity for designers to incorporate athletic elements into fashion.
Hiking-inspired Footwear
The use of a wire dial closure typically found on hiking shoes in the Gucci Ultrapace R sneaker highlights a growing trend towards incorporating hiking-inspired features into fashion footwear.
Transparent Soles
The transparent outsole of the Gucci Ultrapace R sneaker exemplifies a trend towards the use of distinct sole designs as a way of bringing attention to footwear, creating an opportunity for innovative sole designs in footwear.

Where This Applies

High-fashion
The rise of haute sportswear-inspired footwear reinforces the idea of sportswear as a fashion statement and presents disruptive innovation opportunities for designers to integrate athletic aspects into high-fashion.
Athletic Footwear
The Gucci Ultrapace R sneaker's focus on running and sportswear design contributes to the growing market for athletic footwear and allows for the incorporation of unique design elements, creating disruptive innovations in the industry.
Hiking & Outdoor Gear
The incorporation of hiking-inspired features in fashion footwear presents the opportunity for hiking and outdoor gear companies to collaborate with fashion brands or release their own stylish designs, disrupting the fashion and hiking/outdoor industries.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 72%
Freshness 9%