The stage for the Gucci Fall/Winter 2014 menswear show was set up darkly, a definite contrast to the light color combinations on the models, before the collection transitioned into all black attire. The unusual color palettes themselves show an influence from Canadian artist Kris Knight, which mixes a range of refreshingly soft colors.
Key garments from the collection included small pea coats, turtlenecks and slim trousers. The clothing has a 60s vibe to it, especially from accessories like the black fisherman’s hats, which were often sported by John Lennon.
For the most part, the collection is devoid of patterning, save for one pinstripe suit, which really puts the emphasis on the solid colors of each individual garment, its form, texture and detailing.
Why This Trend Is Growing
- Muted Pastel Menswear
- Opportunity for disruptive innovation in the fashion industry by incorporating soft and unconventional color palettes in menswear collections.
- Color Emphasis
- Opportunity for disruptive innovation in the menswear industry by focusing on solid colors of each individual garment, its form, texture, and detailing.
- 60s Inspired Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating 60s vibe and accessories into contemporary menswear collections.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities exist within the fashion industry by incorporating unusual color palettes and emphasizing solid colors, form, texture, and detailing in menswear collections.
- Menswear
- Opportunities for disruptive innovation within the menswear industry through the incorporation of muted pastel colors and 60s inspired fashion elements.
- Art
- Artists like Kris Knight can inspire disruptive innovation within the art industry by influencing the color palettes and aesthetics of fashion collections.
