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Rugged Ultra-Slim Timepiece Models

The G-SHOCK MTGB3000BD1A Comes in at Just 12.1mm Thick

— May 7, 2022 — Fashion
The G-SHOCK MTGB3000BD1A is the latest addition to the brand's timepiece collection that promises an impressive range of capabilities inside a decidedly slim package. The watch boasts an updated construction over the previous versions that a case that measures in at just 12.1mm in thickness. The signature shock resistance built into the timepiece is achieved thanks to the new Dual-Core Guard structure that protects without adding too much heft.

The G-SHOCK MTGB3000BD1A features a stainless steel case back that extends upwards and interlocks with the bezel for enhanced rigidity. The timepiece boasts a sapphire crystal lens along with Sallaz-polished surfaces, while the interchangeable band system allows for quickly swapping out the strap for a different style.
Trend Themes
1. Slim Timepiece Technology - Opportunity for companies to create increasingly slim yet durable watches with cutting-edge capabilities using lighter materials alongside hardened materials, or building an innovative construction mechanism.
2. Dual-core Guard Technology - Opportunity for companies to explore the development of an excellent shock-resistant system that employs two cores, using space freed up by smaller, more innovative construction methods.
3. Interchangeable Strap System - Opportunity for brands to design a modularized watch strap that would allow for personalized looks and greater flexibility with different dress codes.
Industry Implications
1. Watchmaking - Manufacturers, materials makers, and craftspeople dedicated to creating innovative finishes, designs, and construction mechanisms for the ultimate slim and shock-resistant watch.
2. Fashion and Lifestyle - Designers who can collaborate with watchmakers and enthusiasts to create a lookbook or lifestyle brand package, exploring the role of the new age watch in modern trends and styles.
3. Travel and Adventure - Travel and Adventure enthusiasts, who rely on tough, minimalist timepieces for their remote locales and rigorous pursuits, are a huge market that can be served with these innovative, durable, and lightweight designs.
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