Marcin Kempski captures D'SCENE's 'China Girl', an editorial that highlights grunge fashion staples with a theatrical flair. The photoshoot's star is model Maja Salamon who is outfitted by visionary wardrobe stylist Anna Poniewierska.
D'SCENE's 'China Girl' editorial blends together cultural and cult rock fashions from labels that include Bottega Veneta, Jeremy Scott and Stella McCartney among others. In addition to its more luxurious staples, this editorial also highlights fast fashion pieces from Swedish chain H&M.
Hair styling for this grunge fashion story is courtesy of Kacper Rączkowski who works alongside the shoot's makeup artist Sylwia Rakowska. Together, they transforms their model muse Maja with messy platinum blonde locks and makeup that is washed out and ethereal.
Key Themes Behind This Trend
- Theatrical Fashion
- Opportunity to blend cultural and cult rock fashion and introduce theatrical elements to fashion designs
- Grunge Revival
- An opportunity to revisit and incorporate grunge fashion staples into contemporary fashion styles
- High-low Fashion
- An opportunity to mix and match high-end luxury fashion with budget-friendly fast fashion to create statement looks
Where This Applies
- Fashion Industry
- Incorporate theatrical elements into fashion designs and revisit and incorporate grunge fashion staples into contemporary styles
- Beauty Industry
- Opportunity to create hair and makeup looks that are messy, ethereal, and washed-out to complement grunge fashion styles
- Retail Industry
- An opportunity to implement high-low fashion strategies by incorporating luxury and budget-friendly fashion items in collections
