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Eco-Chic Bamboo Shades

Every Pair of GROWN Sunglasses Sold Helps Support the Gift of Sight

— June 26, 2012 — Social Good
Founded by a group of friends and surfer enthusiasts in Byron Bay, Australia, GROWN creates fantastic wooden shades made out of eco-friendly material.

The fashionable sunglasses are made out of bamboo and hardwoods, for example, Du Lei and Zebrawood. All of the materials that are used in the production of the sunglasses are renewable, organic and toxic-free.

GROWN sunglasses are more than just a great way to support the green fashion; they help improve the livelihood of people suffering from eyesight-related injuries or diseases. Every pair of GROWN sunglasses sold goes towards either paying for sight-restoring surgery or eye examinations for 12 children. It's one thing to look good while protecting one's eyes from the sun, it's another thing entirely to do that while simultaneously helping those who cannot take sight for granted.

Contact Information
GROWN website
GROWN on Facebook
GROWN on Twitter
GROWN on Google+
Trend Themes
1. Eco-friendly Fashion - The trend for eco-friendly materials is on the rise and presents an opportunity for companies to create sustainable and organic products that cater to this market.
2. Socially Conscious Shopping - Consumers are increasingly interested in purchasing products that support social causes, creating an opportunity for businesses to capitalize on this trend by aligning with charitable organizations or incorporating social responsibility into their business model.
3. Sustainable Materials - An increased focus on sustainability presents an opportunity for companies to develop and utilize eco-friendly materials in their products and manufacturing processes, while still creating high-quality and aesthetically pleasing products.
Industry Implications
1. Eyewear - Eyewear companies can capitalize on the trend of sustainable and eco-friendly materials, producing glasses that cater to a market that values both fashion and sustainability.
2. Social Enterprise - More businesses are incorporating social responsibility into their business models, creating a new industry of socially conscious companies that align profits with societal benefit.
3. Charitable Organizations - Charitable organizations can partner with companies to advance their causes, harnessing the purchasing power of consumers who are increasingly interested in supporting social causes.
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