Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Growler City Bike by Joey Ruiter is Made for Michigan 'West-ees'

 - Jan 23, 2013
References: jruiter & fastcodesign
Drinking and biking may be just as dangerous as drinking and driving, but the Growler City Bike isn't promoting that. Made for those who love their beer, especially beer that is sold in the folkloric jug, the bicycle boasts a special attachment quite like a water bottle cage that is larger and sturdier to hold one.

Designed by Joey Ruiter, a designer based in Grand Rapids, Michigan, the Growler City Bike was more specifically inspired by his local 'West-ee’s.' Ruiter explains, "The West-ee’s is a term for people in our community that lost their license for DUI and now use bicycles for everything." For those unable to give up the bar-cruising lifestyle, the Growler City Bike will suit their needs perfectly.