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Dance-Encouraging Sneakers

Ground Wave by Tom Sykes Syncs to an App So Dancers Can Boogie Away

— June 28, 2012 — Tech
You can spot dancers on the street with their swift moves and funky strut, and now the Ground Waves by Tom Sykes provide the perfect shoes for them to boogie with.

The Ground Wave is a shoe design that encourages people to dance away. It’s equipped and synced with a wireless app that tracks people’s moves with every step they jam to. It’s similar to a dancing video game such as Dance Dance Revolution or Just Dance, but only this time, people can dance freely without having to stand in front of a screen.

The app keeps score of the dancer’s abilities, achievements and savvy moves. Users of the Ground Wave can share scores and other fellow dancers on social channels. Ground Waves by Tom Sykes are hip shoes that do more than look good.
Trend Themes
1. Connected Dance Footwear - The trend of footwear syncing with wireless devices to track dance moves creates opportunities for innovative footwear designs that provide users with fun and interactive experiences.
2. Gamification of Dance - The trend of tracking dance moves for users to compete against others creates opportunities for the development of new apps and wearable technologies that leverage gamification techniques to incentivize users to engage in physical activities.
3. Social Sharing of Dance Moves - The trend of sharing dance moves and scores on social media platforms creates opportunities for the development of new social media tools and platforms that connect users with similar interests and promote the sharing and discovery of new dance moves.
Industry Implications
1. Fitness & Health - The fitness and health industry can leverage the trend of connected dance footwear to promote physical activities and offer new experiences to customers.
2. Gaming - The gaming industry can leverage the trend of gamification of dance to develop new products and services that promote physical activity and engage users in unique and interactive game experiences.
3. Social Media - The social media industry can leverage the trend of social sharing of dance moves to develop new tools and platforms that connect users with similar interests and promote the sharing and discovery of new dance moves.
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