Blunted Scissors

Ground Tools by Michael Antrobus Are Raw and Rustic

I want these Ground Tools, but I don't think I would actually use them. Instead, I would probably display them and fabricate a long story about their old origins to guests who inquire about the pieces in the unique set. I mean, don't they look as though they were excavated from some archaeological dig in a remote part of the world?

Well, they weren't. They were actually designed by Michael Antrobus. Made from flat steel bars using homemade jigs and presses, the Ground Tools are made to be used.

Raw and Rustic Design
Designing products with raw and rustic aesthetics can appeal to customers wanting to create unique and interesting stories behind them.
Functional Art
Creating functional products that look like art can appeal to customers who want to display them as both decorative and useful pieces.
Homemade Manufacturing
Designing products that are made with homemade jigs and presses can be a disruptive innovation opportunity for small scale manufacturing.

Where This Applies

Hand Tools
Designing ground tools with raw and rustic aesthetics can be an innovation opportunity in the hand tool industry.
Home Decor
Creating handmade functional art can appeal to customers who want to showcase unique and interesting decor items in their homes.
Small-scale Manufacturing
Designing products made with homemade jigs and presses can be an innovation opportunity for small-scale manufacturers to produce unique and artisanal products.
SCORE
0.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 11%
Freshness 8%