These ads for Gringo’s Tequila are absolutely hilarious. The campaign comes from the Volcano ad agency out of Johannesburg, South Africa. Credits for these ads go to photographer Simon Scholtz, copywriter Francois Boshoff and retoucher Paul Vermeulen.
Have a look at the Gringo’s Tequila ads above. They feature shrunken heads of manly men stuffed inside of a shot glass with a twist of lime. The concept is clear -- take a shot, be a man!