Drawstring Fan-Like Lighting

The Greta Pendent Lamp is Conveniently Customizable

At first glance, the Greta Pendent Lamp may look like a basic light fixture with a playful design. Upon further inspection, however, it becomes quickly apparent that the design is not only playful, but extremely practical as well. It features a singular drawstring feature that allows it to illuminate spaces in different directions.

Designed by Karin Wallenbeck, John Astbury and Bengt Brummer of Whatswhat for a school project, the Greta Pendent Lamp boasts an easily manipulated fan-like aesthetic that encourages people to open or close it at whim. According to the designers, “The inspiration came from the concept of potential energy about movement and rest--how we can change not only the character of the lamp but also the light it emits through motion."

Customizable Lighting Fixtures
Innovative designs that allow users to manipulate and direct the light output.
Singular Control Features
Light fixtures with unique controls, such as drawstrings, for users to adjust the light output.
Interactive Lighting Design
Light fixtures that encourage user interaction and exploration to create different light outputs.

Industries Being Reshaped

Home Décor
Customizable lighting fixtures provide opportunities to innovate and create unique styles for residential spaces.
Architectural Design
Innovative lighting design has the potential to add an extra layer of creativity to architectural spaces.
Retail Design
Interactive lighting design can enhance the atmosphere of retail spaces and potentially attract more customers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 31%
Freshness 8%