Greenpeace is known for their wild environmental activism, and have certainly turned heads in Paris with the installation of an inflatable iceberg.
The Greenpeace iceberg was placed in the Seine river, with a banner that read ‘G8 CLIMATE LEADERSHIP NOW.’ The display was placed there a day before world leaders met in Italy, and the group hoped it would lead to discussions about how to stop global warming.
Take a look at the Seine river iceberg by Greenpeace- whether or not it prompts talks with world leaders is still to be seen, but it definitely got pedestrians in Paris talking.
Key Themes Behind This Trend
- Environmental Activism Art
- Creating art installations to engage the public with environmental activism causes.
- Inflatable Installations
- Using inflatable installations as a disruptive approach to create environmental awareness.
- Public Awareness Initiatives
- Developing creative public awareness initiatives to bring attention to environmental issues.
Where This Applies
- Advertising
- Advertising industry can help design and produce creative and disruptive projects to promote environmental activism.
- Art
- Art industry can make creative objects and installations to bring awareness to environmental issues and inspire people.
- Environmental Activism
- Environmental activism groups can use creative and eye-catching projects to spread awareness and engage the public to take action.
