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Obvious Statement Campaigns

The Greenpeace Brazil Ads Show That Everyone is Connected

— October 24, 2011 — Eco
The Greenpeace Brazil ad campaign states the obvious. At least, it does in a weird and roundabout way. For instance, one of the print ads features a guy who showers naked while another one features a person who has never died. Coupled with the tagline, "If they can do it, so can we," the Greenpeace Brazil ad campaign shows how obvious it is to lead environmentally friendly lives, as well as live in peace.

Conceived and executed by Sao Paulo-based ad agency AlmapBBDO, the Greenpeace Brazil ad campaign is pretty funny. Not only does it rely on humor, which many other campaigns are also doing lately, it also references social media by the look of its profile compilations. Thus, the Greenpeace Brazil ad campaign shows that we really are all connected.
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