Hydroponic growing methods are a quick and efficient way to grow green produce, and the 'Beleaf' packaging aims to convey this and other benefits to the consumer. The clear 'Beleaf' packaging is accented with pops of color and information that looks to inform the consumer without overshadowing the fresh product within.
Designed by the Triocom creative agency, the 'Beleaf' branding focuses on healthier lifestyles and delivering a product in an efficient manner. The diet of the average consumer is shifting to focus more on prepackaged foods and convenience foods, so the 'Beleaf' green produce packaging aims to be an inviting way to speak with this segment. The use of vibrant color and detailed product information speaks to those that are accustomed to packaged foods.