Green Owl Vodka is a Toronto-based and female-founded alcohol brand. The company was recently launched by Carmen Sandor and is the only female-owned spirit sold at the LCBO. The alcohol is triple-distilled in small batches and is infused with green tea extract from Japan, making for a unique, clean green tea vodka. In the giving spirit of the holidays, the brand will be donating a portion of holiday sales to a women's shelter in Toronto.
The brand will appeal to female consumers as many women are more likely to buy a product from a company that is female-founded. This stems from a “desire to support other women,” especially in light of gendered pay gaps prominent in many businesses.
Image Credit: Green Owl Vodka
Key Themes Behind This Trend
- Female-founded Alcohol Brands
- Opportunity to capitalize on the growing trend of female consumers choosing to support women-owned businesses.
- Unique Vodka Infusions
- Opportunity to disrupt the vodka industry with unique infusions such as green tea extract from Japan.
- Socially Responsible Alcohol Brands
- Opportunity to appeal to socially conscious consumers by donating a portion of profits to a charitable cause.
Where This Applies
- Alcohol Industry
- Opportunity to disrupt the male-dominated industry by creating more female-founded brands and unique infusions.
- Women's Health and Safety Industry
- Opportunity to support women's shelters and organizations by partnering with socially responsible alcohol brands.
- E-commerce Industry
- Opportunity to market and sell unique and socially responsible alcohol brands on e-commerce platforms to reach a wider audience.
