Green Owl Vodka is a Female-Founded Brand Based in Toronto
Grace Mahas — November 10, 2021 — Lifestyle
References: instagram & greenowlvodka
Green Owl Vodka is a Toronto-based and female-founded alcohol brand. The company was recently launched by Carmen Sandor and is the only female-owned spirit sold at the LCBO. The alcohol is triple-distilled in small batches and is infused with green tea extract from Japan, making for a unique, clean green tea vodka. In the giving spirit of the holidays, the brand will be donating a portion of holiday sales to a women's shelter in Toronto.
The brand will appeal to female consumers as many women are more likely to buy a product from a company that is female-founded. This stems from a “desire to support other women,” especially in light of gendered pay gaps prominent in many businesses.
Image Credit: Green Owl Vodka
The brand will appeal to female consumers as many women are more likely to buy a product from a company that is female-founded. This stems from a “desire to support other women,” especially in light of gendered pay gaps prominent in many businesses.
Image Credit: Green Owl Vodka
Trend Themes
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Female-founded Alcohol Brands — Opportunity to capitalize on the growing trend of female consumers choosing to support women-owned businesses.
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Unique Vodka Infusions — Opportunity to disrupt the vodka industry with unique infusions such as green tea extract from Japan.
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Socially Responsible Alcohol Brands — Opportunity to appeal to socially conscious consumers by donating a portion of profits to a charitable cause.
Industry Implications
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Alcohol Industry — Opportunity to disrupt the male-dominated industry by creating more female-founded brands and unique infusions.
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Women's Health and Safety Industry — Opportunity to support women's shelters and organizations by partnering with socially responsible alcohol brands.
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E-commerce Industry — Opportunity to market and sell unique and socially responsible alcohol brands on e-commerce platforms to reach a wider audience.
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