In an act of fury and local eco-activism, Leila Deen, an activist from a campaign group called Plane Stupid, threw a cup of slimy green custard in the face of UK Business Secretary Peter Mandelson as he stepped out of his car yesterday.
The shower of custard was a reaction to reports that said Lord Mandelson had met with lobbyists from Heathrow airport owner BAA before the government decided to give the much-debated yes to a third runway at the London airport.
After the custard attack Leila Deen licked her fingers and calmly walked away. I applaud this innocent act of genius. A bit of custard never hurt a soul and clearly gets the message across that the community is not happy about this extension of the Heathrow airport.
UK bookies are now taking bets as to what the next dessert will be… Urgh!
What Makes This Trend Stand Out
- Eco-activist Protests
- Opportunity for businesses to align with eco-conscious consumers and support environmental causes.
- Disruptive Political Demonstrations
- Innovative approaches to protests can capture attention and inspire change.
- Activism Through Humor
- Creative forms of protest can engage and entertain while conveying a serious message.
Sectors Adopting This
- Environmental Organizations
- Opportunity for organizations to partner with activists and promote sustainable practices.
- Event Planning
- Potential for event planners to help organize impactful demonstrations and protests.
- Food and Beverage
- Chance for food and beverage companies to create environmentally-themed products to support activism.
