This October, GreenBiz.com launched the Green Confidence Index, partnering with a leading market research firm, Earthsense, and a leading polling firm, Survey Sampling International.
The Green Confidence Index is a new monthly index aimed at tracking Americans' attitudes about green issues, leadership, and green purchasing choices. It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing.
A PDF file of the inaugural can be downloaded for free. Future issues will be available to paid subscribers.
Implications - While periodic surveys have been useful in the past, they are just a snapshot into public attitudes. Surveying monthly will "illuminate real-time shifts and nuances that the annual or occasional studies can't see."
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