Outrageous CUVs

Great Wall Hover H7 at the Shanghai Motor Show

The Great Wall Hover H7 is one of the strangest crossover utility vehicles I’ve ever seen. The quirky Chinese concept was unveiled at the Shanghai Motor Show, and upon taking a closer look at the Hover H7, a number of design cues seen in U.S. and other foreign cars can be observed.

The front end of the Great Wall H7 features a sporty grille that Autoblog figures is meant to evoke Audi—in theory, at least. A Fu Manchu chrome moustache frames the grille, while elongated teardrop headlamps look like they were plucked from a Hyundai.

I’m not a huge fan of the Great Wall H7, and neither is Autoblog. What do you think?

Quirky CUV Designs
Innovative CUV designs with unique cues from foreign cars can make for a disruptive market entrance.
International Design Influences in Cuvs
Incorporating design elements from global markets can create unique product offerings with a broad appeal.
Concept Cuvs
Pushing the boundaries of conventional CUV design can generate buzz and set the stage for future innovation.

Who This Affects Most

Automotive
Automakers that embrace unique cues from foreign and domestic markets could capture a new audience for their CUVs.
Design
Design houses that specialize in unconventional CUVs could meet a growing demand for unique and eye-catching vehicles.
Marketing
Marketing firms that help new CUV entrants showcase their value proposition effectively can drive adoption and market growth.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 34%
Freshness 8%

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