Subway Canada has undergone its 'Eat Fresh Refresh' menu change, which resulted in a multitude of new ingredients, sandwiches, and bread types, including the 'Great Canadian Club,' which includes home-grown Canadian ingredients. The new menu houses four new sandwiches aside from the club, which are the 'Chicken Bacon & Peppercorn Ranch,' the 'Smashed Avocado & Turkey,' the 'Maplewood Smoked Bacon & Ham,' and the 'Southwest Steak and Avocado.' Each of these ingredients are made with new and updated ingredients.
To promote the brand's refreshed menu, Mark McMorris and Leylah Fernandez, two award-winning Canadian athletes, worked with Subway Canada as ambassadors. Both McMorris and Fernandez spoke about their love for Subway's extraordinary, fresh, and delicious ingredients.
The culinary manager at Subway Canada, Chef John Botelho, stated "we can't wait for guests to experience intense,
fresh new flavor combinations with each bite."
Image Credit: Subway Canada
Key Themes Behind This Trend
- Menu Refreshes
- The success of Subway Canada's 'Eat Fresh Refresh' menu change has shown there is potential for other fast food franchises to update their menus, potentially increasing sales and expanding their customer base.
- Local Ingredients
- The inclusion of home-grown Canadian ingredients in the 'Great Canadian Club' sandwich highlights a growing trend toward locally sourced and sustainable ingredients in the food industry.
- Celebrity Endorsements
- The use of Canadian athletes Mark McMorris and Leylah Fernandez as Subway ambassadors provides a model for other companies to use local celebrities to advertise their brand and products.
Where This Applies
- Fast Food
- Other fast food franchises could benefit from updating their menu offerings to meet changing consumer tastes, similar to Subway Canada's menu refresh.
- Local Agriculture
- The inclusion of locally sourced ingredients in Subway Canada's menu points to opportunities for agriculture and food production industries to partner with fast food franchises to create sustainable supply chains.
- Advertising
- Subway Canada's use of Canadian athletes as brand ambassadors could inspire other industries to seek out local celebrities to promote their products and services.
