New food formats of classic flavors are being created with consumer demand in mind as they seek out different variations of their favorite products, which is seeing brands respond with options like the Swizzels Great British Dessert Chews.
The new candies from the brand marks 90 years in business and was developed as part of a competition held earlier this year to get consumers involved in the process. The candies are flavored after iconic British desserts like sticky toffee pudding, strawberry trifle and apple pie & custard, which are all perfect for enjoying at any time of day wherever you are.
The Swizzels Great British Dessert Chews will be manufactured starting in early 2019 with sales starting later into the new year.
What Makes This Trend Stand Out
- New Food Formats
- Creating new food formats of classic flavors to cater to consumer demand.
- Variations of Favorite Products
- Responding to consumer demand by offering different variations of their favorite candies.
- Consumer-involved Development
- Getting consumers involved in the product development process through competitions.
Sectors Adopting This
- Food Manufacturing
- Opportunity for food manufacturers to create innovative candy formats that tap into consumer demand for new flavors and variations.
- Confectionery
- Disruptive innovation opportunities for confectionery brands to develop dessert-inspired candies that provide unique flavor experiences.
- Consumer Engagement
- Opportunity for brands to engage consumers and build brand loyalty by involving them in the product development process through competitions or other interactive methods.
