London-based fashion label maharishi introduces the first part of its 'Graphic Duality' capsule for the season. This range centers around traditional Japanese artwork, but more specifically, it dials in on the thematic ideas of the private eye and surveillance culture. The name of the capsule references the contrasting concepts that exist between Eastern art and the ideas of Western technology.
The collection is comprised of long- and short-sleeved shirts that boast graphics of reimagined traditional Japanese artwork. The visuals draw from two different styles -- the Edo-period and 'Shunga.' The reworked images address the privacy concerns that exist in a clash with digital media's government surveillance -- it does so through the incorporation of pixelation designs.
What Makes This Trend Stand Out
- Traditional-japanese-graphic-tees
- Incorporating traditional Japanese artwork with pixelation designs to address privacy concerns is a potential disruptive innovation opportunity for fashion brands.
- Graphic-duality-capsules
- Creating fashion capsules that contrast Eastern art with Western technology can provide a unique selling point for fashion brands.
- Private-eye-and-surveillance-culture
- Focusing on the theme of private eye and surveillance culture in fashion designs can attract customers who prioritize privacy and security.
Sectors Adopting This
- Fashion
- Incorporating traditional Japanese artwork with pixelation designs to address privacy concerns is a potential disruptive innovation opportunity for fashion brands.
- Art
- Using traditional Japanese artwork as inspiration for addressing contemporary themes such as privacy and surveillance culture can result in disruptive innovation opportunities in the art industry.
- Technology
- Developing technologies that can help protect individual privacy in the age of increased surveillance can provide disruptive innovation opportunities for tech companies.
