The great thing about the way that this grape soda packaging is presented is that it actually allows you to believe that real fruit went into it. The majority of fruit-flavored pops are just that––flavored––and consumers have come to expect artificial ingredients and excessive food coloring.
What Melissa Schreiber puts forward is a fresh-looking bottle, finished with a coat of clean, white paint. On top of this is the artist's own vivid sketch of a bunch of grapes, executed with shine, shading and lush green leaves. Moving away from the overpowering purple wash that brands typical grape soda packaging, this label emphasizes the sweet fruit itself. The Pop of the Vine design looks even more succulent with a bushel of red grapes placed adjacent.