Conceptual Indigo Editorials

Grace Bol Stars in the Grand Bleu Fashion Story for Elle France

The stunning Grace Bol stars in the 'Grand Bleu' image series for the May 2014 issue of Elle France. The bald beauty is captured by photographer Alex Franco's lens while showcasing the season's hottest colour hues.

Dressed in a wardrobe of blue pieces, Grace pulls off feminine frocks as well as conceptual feather-made pieces that are hand-picked by stylist Jeanne Le Bault. Makeup artist Fredrik Stambro complete's the model's striking look with smokey eye looks and fresh faced cosmetics.

Elle France's 'Grand Bleu' image series highlights fashion's latest indigo obsession. From cocooned coats and day dresses to leather statement pieces, the vivid colour proves versatile for all seasons. Top model Grace Bol pulls off both edgy and sophisticated looks that are designed for the modern woman.

Indigo Obsession
Fashion's latest indigo obsession is providing disruptive innovation opportunities for sustainable dyeing and printing technologies.
Conceptual Fashion
Conceptual feather-made pieces, as seen in the 'Grand Bleu' image series, offer opportunities for the fashion industry to explore avant-garde and sustainable materials.
Modern Femininity
The 'Grand Bleu' image series showcases how modern femininity can be portrayed through bold colors, edgy designs, and fresh-faced makeup.

Industries Being Reshaped

Fashion
The fashion industry has opportunities to develop sustainable dyeing and printing technologies to enhance the distinctive qualities of indigo fabric and other textiles.
Apparel
Opportunities exist for apparel manufacturers to explore avant-garde materials and edgy designs, aimed at modern, bold and sophisticated women.
Beauty
Cosmetic companies have opportunities to capitalize on fresh-faced makeup trends as seen in the 'Grand Bleu' image series to cater to the preferences of modern women.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 32%
Freshness 8%