Gramicci and nonnative Join Forces on a FW31 Capsule
Gramicci and nonnative are the latest duo to work in collaboration for a special capsule made for the Fall/Winter 2021 season. The two outdoor experts deliver a slew of goods that are coated in the durable GORE-TEX material full of climbing themes. This includes the notable climbing pants from the Gramicci line.
The duo has worked together before, as they are no strangers to one another. This collection spotlights utility fashion pieces including the climber easy pants that are made using the GORE-TEX INFINIUM technology, which makes it the first time that the silhouette has been made with such material. The pants are then complete with the signature gusseted cross as well as the cinch-and-release belt system.
Image Credit: Gramicci, nonnative
The duo has worked together before, as they are no strangers to one another. This collection spotlights utility fashion pieces including the climber easy pants that are made using the GORE-TEX INFINIUM technology, which makes it the first time that the silhouette has been made with such material. The pants are then complete with the signature gusseted cross as well as the cinch-and-release belt system.
Image Credit: Gramicci, nonnative
Trend Themes
1. Durable Utility Fashion - Concentrating on fashion pieces with durable materials, such as GORE-TEX, can offer opportunities to disrupt the fashion industry with more functional clothing.
2. Function-centric Collaborations - Collaborations between outdoor companies can result in hybrid products that combine functionality and style, creating new opportunities for both industries.
3. Technology-infused Silhouettes - Infusing new technologies into classic silhouettes, like Gramicci's climbing pants with GORE-TEX INFINIUM, can create disruptive innovation for both fashion and outdoor industries.
Industry Implications
1. Outdoor Apparel - Collaborations with fashion brands can lead to the creation of more functional outdoor apparel, which improves products and opens up new business possibilities.
2. Fashion - Incorporating durable materials such as GORE-TEX into fashion pieces highlights new environmental and functionality benefits, stimulating further innovation and demand.
3. Textile Materials - New advances in textiles and technology can change the way we think of and create products made from everyday fabrics.
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