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Grafedia: Graffiti Enters New Media

— May 23, 2006 — Art & Design
Graffiti has entered new media. Secret, coded and overlooked by all but the enlightened, Grafedia is hyperlinked text, written by hand onto physical surfaces and linking to rich media content - images, video, sound files, and so forth. It can be written anywhere - on walls, in the streets, or on pavements. Grafedia can also be written in letters or postcards, on the body as tattoos, or anywhere you feel like putting it. Viewers "click" on these grafedia hyperlinks with their mobile phones by sending a message addressed to the word + "@grafedia.net" to get the content behind the link.

You can make street art with grafedia, or just leave behind simple calling cards for others wherever you go. You can have running dialogues between authors, or create interactive narratives or poetry in public spaces. Grafedia is a boundless, interactive publishing platform, base, cheap, and easy to use. It is an open system - the places and ways to use it are limitless. With grafedia, every surface becomes potentially a web page, and the entire physical world can be joined with the Internet.

It's created in 3 easy steps.
1. Choose a word.
2. Send a media file from your mobile to that chosen word plus '@grafedia.net', e.g. 'myword@grafedia.net'.
3. Write that word anywhere in the real world in blue with an underline. That word will then be linked to the media file you send to grafedia.net and whoever sees your grafedia will be able to retrieve the file.
Trend Themes
1. Merge Art and Technology - Grafedia links graffiti with rich multimedia content through mobile devices, creating an innovative way to merge street art with technology.
2. Create Interactive Public Spaces - Grafedia promotes the creation of interactive narratives, dialogues and poetry, allowing for unique digital experience in public spaces.
3. Turn Physical Surfaces Into Web Pages - Grafedia offers a limitless potential for creating web pages by linking media content to physical surfaces, expanding the traditional concept of the internet.
Industry Implications
1. Advertising - Advertising agencies could leverage Grafedia's interactivity and creativity to produce outdoor advertising campaigns that merge art and technology.
2. Tourism - Grafedia creates a unique way to promote tourism, by creating multi-media experiences on urban art and historic sites using mobile devices.
3. Interactive Gaming - Grafedia's interactive nature creates various possibilities for the gaming industry to implement mobile-based games that blend real-world locations with virtual elements.
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