Chromatic Gradient Bags

The New OFF-WHITE Drop Features a Premium Leather Handbag

The latest drop by Virgil Abloh's OFF-WHITE is a saffiano leather gradient bag that comes in three colorways -- purple, pink and yellow. It is no secret that the luxe streetwear company has gained a cult-like following in the fashion industry due to its innovative spins on classic designs and its originality in pattering, silhouettes and color curation.

The latest gradient bag collection features three compact purses with detachable shoulder strap that sports the label's logo, a magnetic closing mechanism, as well as a binder clip attachment. OFF-WHITE created the silhouette of the purse with gradient diagonals that move from white to deep pink. While the premium leather backpack is adorable by itself, the binder clip really gives off an unconventional feel to OFF-WHITE's product.

Gradient Fashion
Fashion companies can explore and experiment with using gradient patterns in their products.
Premium Leather Accessories
Manufacturers can create similar products with high-quality leather to extend their customer base across ages.
Innovative Closures
Innovative closures can add functionality as well as aesthetics to handbags and purses.

Who This Affects Most

Fashion
Fashion companies can use gradient patterns in their products to attract younger customers.
Leather Goods
Leather goods manufacturers can leverage high-quality leather and unconventional closures to differentiate their products.
Accessories
Accessory companies can follow the gradient pattern and add innovative closures to extend their range of products.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 42%
Freshness 8%