To celebrate their tenth anniversary GQ Italy went splashy this October.
After working with ten different graphic designers they created ten different magazine covers to celebrate their milestone.
The covers went from retro, to cartoony, to erotic and all are excellently done and truly capture the spirit of GQ.
To further the excitement, GQ is auctioning off a collector's box filled with each of the ten magazines.
Implications - One of the strongest ways a company can generate interest in their products through advertising is by recruiting several talented designers/photographers/directors to contribute one piece for a greater work. By virtue of having an accomplished list of names associated with the advertising, the product draws attention from fans of the artists, the media, and leads the product's regular consumers to view this advertising as special.