In order to promote the magazine website's upcoming coverage of the event, the GQ Europe Fashion Week video is a hilarious and slightly mocking depiction of what's to come.
Featuring several male staffers looking very fashionable, this is a comedic capture of what pre-departure looks like for GQ staff. Purposely stark and featuring many understated performances, the wordless clip is bound to get more than a few clicks. The satirical nature of the clip is perhaps purposeful by design to appeal to the discomfort some men may feel in regard to an interest in fashion. Regardless, this video proves yet again that GQ is a brand that understands its consumer base very well.
Simple, funny and appealing, this GQ video is sure to serve its promotional purpose and then some.