The GQ China 'Military Portraits' editorial shows a side of army personnel that not many are lucky enough to see. Maybe that's because these are actually models impersonating officers rather than actual officers. That said, they are captured quirkily posing in front of photographer Li Qi's lens. Accompanied by various toys from action figures to baby dolls, the editorial pokes a little fun at the often serious and manly profession.
Starring models Brayden Pritchard, Cooper Thompson, Cédric Lollia, Edouard Sanville, Noma Han, Shaun Ross, Yuanyi Lee and Yanis Maleval, the GQ China 'Military Portraits' editorial is part of the magazine's current issue. In addition to the playful 'accessories,' the photoshoot showcases pieces from such labels as Burberry Prorsum, Ralph Lauren, Viktor & Rolf, Dior Homme and DSquared2.
What's Driving This Trend
- Playful Editorials
- There is an opportunity for brands and publications to create editorials that inject playfulness and humor into traditionally serious industries.
- Toy Integration in Fashion Photography
- Fashion photographers can explore the use of toys as props in their photoshoots, adding an element of surprise and whimsy to the images.
- Alternative Professional Imagery
- Models impersonating professionals in editorial shoots can offer a fresh and unconventional perspective on traditionally serious occupations.
Who This Affects Most
- Fashion Photography
- Fashion photographers can innovate by incorporating unconventional props and concepts into their photoshoots.
- Fashion
- Brands can explore unconventional and playful themes in their campaigns, challenging traditional notions of professionalism.
- Publishing
- Magazines and publications can create editorial content that pushes boundaries by injecting humor and playfulness into serious industries.
