The Gorila Bubble Gum Vintage Edition ad campaign goes "back to the good old days," as stated by its tag line. By doing so, it encourages people to do the same. Of course, reminiscing about the past may be hard for some, so the print ads help nudge them in the right direction. Three pieces of the classic gum has been unwrapped to reveal a vintage car, cassette tape and ZX Spectrum for people to chew over.
Created by BAR, an ad agency based in Lisboa, Portugal, the Gorila Bubble Gum Vintage Edition ad campaign was art directed by Luis Nora with creative direction by Diogo Anahory and José Bomtempo. It takes a nostalgically nerdy path.
Key Themes Behind This Trend
- Nostalgic Marketing
- Opportunity for brands to leverage nostalgia and evoke positive emotions in consumers.
- Retro Design
- Demand for vintage aesthetics and designs, creating opportunities for companies to incorporate retro elements in their products and campaigns.
- Emotional Storytelling
- Growing interest in emotional storytelling as a way to connect with consumers on a deeper level.
Where This Applies
- Advertising
- Disruptive innovation opportunity for ad agencies to create engaging and nostalgic campaigns that resonate with consumers.
- Confectionery
- Potential to capitalize on nostalgia by introducing limited edition retro-themed products to attract consumers seeking a nostalgic experience.
- Graphic Design
- Opportunity for graphic designers to explore and incorporate retro aesthetics and vintage elements into their designs, catering to the rising demand for nostalgia-infused visuals.
