Demure and dainty, the Gordon Scott Spring 2012 campaign may be all about shoes and bags, but it focuses on creating whole package looks to drive home their ladylike appeal. Through the use of dual shots, each print ad captures the overall ensemble and then hones in on either the feminine shoes or bags.
The Gordon Scott Spring 2012 campaign was shot by fashion photographer Blair Getz Mezibov and art directed by Ashley Hodge. Clean and classy, the ad campaign mimics the overall style of the London-based shoe label. Starring model Dempsey Stewart, the shoot brings out her elegant and sophisticated side. Hair stylist Adrian Clark created retro lush curls while makeup artist Kirstin Piggott concentrated on pink lips and subtle eyeliner.
Key Themes Behind This Trend
- Demure Dual-shot Ads
- Opportunity for brands to showcase complete looks while highlighting specific products through dual-shot ads.
Where This Applies
- Fashion
- Fashion brands can use dual-shot ads to showcase their latest collections, emphasizing complete outfits and specific accessories.
- Advertising
- Advertisers can leverage the dual-shot technique to create visually appealing campaigns that capture attention and communicate messages effectively.
- Photography
- Photographers can explore the concept of dual-shot ads to create visually stunning images that highlight different elements of a subject or product.
