There are three models of the GoPro Hero4 that will help the leading compact camera brand reach a wider audience. The first two, GoPro Hero4 Black and GoPro Hero4 Silver, are the higher end versions while the latter also comes in a cheaper version. This more affordable GoPro trades the high frame rates of the first two for a set of touchscreen controls that makes it easier to use.
Both of the GoPro Hero4 Black and Silver models are equipped with built-in WiFi, are waterproof down to 131 feet and able to capture photos at 12MP. The third, cheaper model may not have all of these capabilities, The Verge notes that "its basic features still make it capable of exactly what GoPro's cameras have become known for: being tiny, tough, and capturing high-resolution video."
Why This Trend Is Growing
- Compact Camera Accessibility
- The release of a more affordable GoPro Hero4 may lead to an increase in accessibility of compact cameras for a wider audience.
- Touchscreen Integration
- The integration of touchscreen controls in the cheaper GoPro Hero4 model demonstrates the importance of technology innovation in the compact camera industry.
- Improved Camera Durability
- The capability of waterproofing down to 131 feet showcases a trend of improving the durability of compact cameras and may lead to more innovation in other areas such as shock resistance.
Industries Being Reshaped
- Consumer Electronics
- As a leader in compact camera technology, this release will exponentially impact the consumer electronics industry as a whole.
- Action Sports
- The increased accessibility to the GoPro Hero4 release will make it easier and more accessible for individuals in the action sports industry to share their experiences.
- Tourism
- With a focus on compact cameras that are waterproof, durable, and high quality, tourism industries may utilize these devices for underwater photography or excursion packages.
