Google's Ara smartphone is the awesome push towards a "better phone, a better you look." The Ara smartphone stretches the boundaries of conformity pre-specification from design, specs, built-in memory, and that slight change in camera resolution that you only wish offered more.
Google's Ara smartphone is revolutionary in every sense of the word. Ara gives the consumer the freedom to express themselves in a market and society that is ever-changing. Google claims, the phone is "designed exclusively for 6 billion people," and rightly so.
Ara is a modular phone and the customer gets to model this sleek smartphone to their pleasure. You can swap and replace parts with even better parts as you see fit. From a better modem to more ports and even a better camera, all these things can be switched and swapped on the Ara.
Google has partnered with OpenMobile and Claro in Puerto Rico to design the Ara smartphone because of Puerto Rico's very competitive mobile market. Modules for the phone will be available through the Google store, supplied by major brands ranging from Samsung, Sony, to individual developers creating modules from their own home. The emphasis is to be creative, cost-efficient and to be part of the process.