By learning to work with search engine algorithm updates, such as the newest Google Penguin update, you will be able to optimize your website and avoid some major pitfalls that could lead to penalization.
A strong online presence will help your site gain more followers and repeat visitations, improving consumer loyalty and knowledge regarding your content. In order to ensure your site gets found, this infographic by Digital Jungle suggests creating varied content covering a broad range of topics and using multiple forms of media such as videos, images and guest bloggers.
Link hierarchy and creating connections via social networking are also very vital factors in having a good standing with the Google Penguin algorithm update.
What's Driving This Trend
- Search Engine Algorithm Updates
- Businesses can seize opportunities through keeping up with, applying and exploiting on the latest changes to search engine algorithms, like the Google Penguin update.
- Content Diversity
- Exploring various content formats and categorizing them correctly across web pages can be effective in boosting visibility and traffic in search engines.
- Social Network Utilization
- Optimizing social network profiles and content shares is a good way to supplement web page optimization efforts, improving reach of audience and potential for more traffic.
Who This Affects Most
- Digital Marketing
- Dynamic digital marketing services with a track record of timely incorporation of relevant search engine updates can be a disruptive innovation in the industry.
- Online Media Publishing
- Online media companies can increase visits and engagement to their site by producing diversified and labelled content, utilizing various forms of media, while considering algorithmic updates.
- Social Media Marketing
- Social media marketing firms can offer solutions to businesses in improving their standing in multiple social networks, complementing their SEO efforts.
