The Google instant search Bob Dylan ad campaign is one of the most creative marketing campaigns to hit the Internet in some time. Google is one of, if not the most, influential entities in modern culture. In a different respect, Bob Dylan and the music he inspired are significant cultural influences. The marriage of these two forces is an unlikely one, but one destined to generate buzz on account of the power that the words ‘Google’ and ‘Bob Dylan’ hold in the minds of the public, especially when placed side by side in a sentence.
Google instant search is a new development from the Internet tycoons which promises faster searches, smarter predictions and instant results by showing results as you type. The fast-paced Dylan song used in the ad follows the lyrics on the search engine and showcases just how effective this new search engine enhancement can be.
Implications - The marriage between pop culture and advertising is one with significant impacts on consumerism. Advertisements that are charged with culturally relevant imagery and content that is accessible across a variety of cultures and age groups is optimal for generating consumer buzz about a given product.
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