A massive problem for the homeless in San Francisco may have just been solved thanks to Google. The company is offering free lifetime phone numbers and voice mail for the homeless.
It gives those without a permanent residence a point of contact for government assistance and employer contact. This will also enable doctors to contact patients.
Implications - Donating to charitable causes is a great thing for any company's reputation, but taking it to the next level is what really gets a brand exposure. With this effort to aid the homeless, Google has used their innovative thinking and applied it to social good. Other businesses should take note of this genius marketing tactic.