Google Ad Manager Created New Services for Audio Advertisements
Daniel Johnson — August 10, 2020 — Tech
References: blog.google & mobilemarketer
Google Ad Manager is being expanded to test servers relate to programmatic audio ads. The new services were launched in order to make the experience better for listers who are listening to audio ads during podcasts, music streaming, or news articles.
Google Ad Manager is currently being used on a number of prominent platforms including Spotify and TuneIn, for audio advertisements. Google’s Ad Manager now has the ability to work with dynamic ad insertion, and now also has new programmatic monetization, as well as forecasting abilities.
With the increased popularity of podcasts, digital ad revenue continues to grow, and the new tools can help improve the production quality for ads, which can help increase the number of sales and audio can produce.
Image Credit: Shutterstock
Google Ad Manager is currently being used on a number of prominent platforms including Spotify and TuneIn, for audio advertisements. Google’s Ad Manager now has the ability to work with dynamic ad insertion, and now also has new programmatic monetization, as well as forecasting abilities.
With the increased popularity of podcasts, digital ad revenue continues to grow, and the new tools can help improve the production quality for ads, which can help increase the number of sales and audio can produce.
Image Credit: Shutterstock
Trend Themes
1. Programmatic Audio Ads - Opportunity for companies to leverage programmatic ad technology to deliver targeted and personalized audio advertisements.
2. Dynamic Ad Insertion - Companies can explore the use of dynamic ad insertion technology to deliver relevant and timely audio ad content.
3. Improved Production Quality - Opportunity to invest in improving the production quality of audio ads to enhance listener experience and maximize engagement.
Industry Implications
1. Digital Advertising - Digital advertising industry can benefit from adopting programmatic audio ad services to expand their advertising capabilities.
2. Podcasting - Podcasting industry can leverage dynamic ad insertion to monetize their audio content and enhance their revenue streams.
3. Music Streaming - Music streaming platforms can utilize improved production quality to deliver more engaging audio ads and increase ad revenue.
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