Google Ad Manager is being expanded to test servers relate to programmatic audio ads. The new services were launched in order to make the experience better for listers who are listening to audio ads during podcasts, music streaming, or news articles.
Google Ad Manager is currently being used on a number of prominent platforms including Spotify and TuneIn, for audio advertisements. Google’s Ad Manager now has the ability to work with dynamic ad insertion, and now also has new programmatic monetization, as well as forecasting abilities.
With the increased popularity of podcasts, digital ad revenue continues to grow, and the new tools can help improve the production quality for ads, which can help increase the number of sales and audio can produce.
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