Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Goodyear Control Your Car Campaign Depicts Driving as a Game

 - May 24, 2012
References: yr & ibelieveinadv
The Goodyear Control Your Car ad campaign cleverly shows just how much control a person using Goodyear tires will have when driving their car. Likening the road to a foosball table, people will be able to handle a car just like they handle the players in this game. Easy, instinctual and safe, the tires will get people from point A to point B without a worry in the world.

Conceived and executed by Young & Rubicam, an ad agency based in Colombia, the Goodyear Control Your Car ad campaign was art directed by Mauricio Cifuentes, Paola Avellaneda, Juan Ruiz and Alejandro Narváez with creative direction by Ricardo Uribe. With the Goodyear blimp in attendance, the characters on the foosball tables stand at attention as they watch each vehicle pull up to its destination.