The Goods Skate Deck is a Skater's Dream
Robyn Currie — March 15, 2010 — Lifestyle
Oh, how times have changed. A long time ago, skate culture was all about sticking your middle finger up to the man. Now, like most things that gain popularity, it has been dismantled and made a product for consumption. Anyway, the Goods Skate Deck is really pretty.
If a store is going to brand a skate deck after themselves, it had better be a gnarly skate shop. And this one certainly is, The Seattle store will keep its locals happy with the Goods Skate Deck.
If a store is going to brand a skate deck after themselves, it had better be a gnarly skate shop. And this one certainly is, The Seattle store will keep its locals happy with the Goods Skate Deck.
Trend Themes
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Store-branded Products — Opportunity for businesses to create and sell store-branded products within niche markets.
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Skateboarding Culture Commodification — Opportunity to capitalize on the commodification of skateboarding culture by creating appealing and aesthetically pleasing products.
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Retailer-consumer Connection — Opportunity for retailers to strengthen their connection with local consumers by offering specialized and branded products.
Industry Implications
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Skateboarding Retail — Skateboarding retailers can explore the potential for store-branded products to enhance their merchandise offerings and engage with customers.
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Merchandising — Companies in the merchandising industry can take advantage of the commodification of subcultures, like skateboarding, to develop unique and desirable products.
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Local Retail — Local retailers can strengthen their relationship with the community through the creation of branded products that resonate with local consumers.
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