'Good Krama' might look like a typo, but it's actually meant to be a movement. The clothing company uses Cambodian hand-woven silk, cotton, and bamboo inspired by krama, a traditional scarf made out of thousands of tiny squares, and it embraces an ethos of modern designs couched in cultural tradition and created with ecology in mind.
Of course, Good Krama is a play on good karma, and indeed the clothing company aims to improve its universal balance with its sustainable practices. All of Good Krama's clothes are made from upcycled materials sourced from local garment factories, and the company closely tracks its ecological impact. The data on this impact is fully transparent to consumers on the Good Krama website, showing that ecology isn't just a matter of marketing for the company.